An important step towards the success of your online business involves getting the right domain name. Many people are faced with the problem of knowing what domain name is best for them. There are a lot of domain names out there with high page ranks. But this does not translate to a good domain name for your business. Hence, this article will help you to avoid the scams involved with getting good domain names.

Page Rank (PR)

This is a number given to a specific website by the Google toolbar. The number ranges from 0 to 10. It is given in logarithm scale. Hence a PR of 4 is 10 times better than a PR of 3. This is what most SEOs use in valuing a domain name. This is continuously being calculated and is useful in determining the ranking of a website on search engines. When searching for domains, be careful of domains with a PR greater than 6. These domains are often times scams. Here’s some of the most popular articles that you can check: How to Choose Your Website Niche Domain & Hosting: Essential Tips to Follow

Moz Metrics

Moz is a well-known SEO company that offers metrics that are similar to PR. You can also get details on the back links of domain names. There are some things to look out for when using the Moz option. They include

    1. a) MozRank (MA): This indicates how good a page’s backlinks are. It ranges from 0 to 10. A very high MA means that the page has good quality links to the homepage.
    2. b) Page Authority (PA): This metric indicates the chance of a page ranking high in SERPs. It focuses on the homepage metrics of a website.
    3. c) Domain Authority (DA): This is a metric that helps in predicting how well a website will perform on SERPs. The number ranges from 0 to 100. It is also useful when comparing tow domain names. Always focus on a domain name with a DA of more than 30.
    4. d) Back Links Data: This shows the number of backlinks.

 

Domain age

Search engines favour older domain names. This is because they are more trustworthy than the newer ones. Hence, when buying domain names, you have to focus on those that have been around the longest. Since it takes a while to amass adequate page ranks, older domain names are favoured in this respect. You need to check the date the domain name was first crawled. This, together with the domain’s birthdate is what search engines focus on.

Domain Industry

Before buying an expired domain, it is good to check out what kind of website it was used for. This is important as a domain name from the same industry as your business will benefit you more.

Back Link Data

You are wondering why this is coming again. This is because backlink data are very important. You need to focus on domains that the back-link data will remain after the purchase.

In conclusion, it is important that you adhere to the above guides in order to get that desired domain name that you seek for your business.

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